About Us – new

Who We Are

Started in 2007

Berkshire Hills Capital is a investment and financial services firm focused on helping businesses solve the complex challenges facing their projects today. We are private finance specialists with merchant banking private equity and debt placement experience. We have acted as both principals and advisers on over 1B USD worth of transactions. We have a combined 80 years worth of experience in both domestic and international finance.

Simon Sandoval
Founder and CEO
Norma Canales
Vice President Investment
Mohammad Shoaib
Manager Marketing/IT


Sharon Tang
Vice President International
John White


Simon has been a leader in the business development and capital raising fields for close to 15 years. He has participated in close to 1B USD in transactions  He has extensive experience working with both family offices and institutional clients.   He is fluent in Spanish and English and did his undergraduate and post-graduate studies in business administration at Richmond College and Heriot-Watt University in the UK respectively.

Norma has experience in project structuring and Investment Banking with a focus on energy, manufacturing and F&B projects in Latin America. She is also a specialist in Private Equity. She started her career at JP Morgan Chase and Morgan Stanley in their NYC offices.   Norma is originally from Saltillo, Coahuila, a regular columnist at Forbes Magazine, and a trained economist from the University of Wisconsin-Madison.

 Muhammad is an entrepreneur, COO, data scientist, consultant, project manager, and trainer. He has years of experience supporting start-ups and established businesses with analyzing data sets and applying the principles of data science to inform business decisions. Muhammad has completed multiple research projects as an active teacher, lecturer, and researcher. 

Sharon  has been a Wall Street stockbroker for the last 30+ years and has specialized in taking Chinese companies public on the NASDAQ and NYSE exchanges. Mrs. Tang’s expertise is international as well as she has access to several Chinese investors interested in investing in international projects, specifically the European Union. Ms. Tang holds her FINRA Series 7, 24 and 63 and is fluent in English and Mandarin.

 John has worked in a series of start-up and emerging high-tech firms engaged in a variety of technologies including artificial intelligence, video compression, free space optics, and Web-based AI diagnostic systems. For the past twelve years he has maintained a business development practice helping companies design and refine their financing and marketing strategies. Mr. White majored in Aviation Technology and Business at Western Michigan University.

Our Partners

To develop and place an offering requires many moving pieces.  Berkshire Hills Capital as the project manager is responsible to recruit and work with the "best of breed" of professionals and service providers.   Our Partners represent years of experience in all aspects of preparing and supporting SEC Reg D 506(c), Reg A+, and Reg CF offerings.

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